Ashgate’s Sales Director Richard Dowling visited India last month, for the New Delhi Book Fair. The fair is spread over 12 exhibition halls, with 1300 publishers in attendance (up 400 from the previous fair).
Ashgate is represented in India by Surit Mitra of Maya Publishers, and the Maya stand had around 200 Ashgate books on display at the fair, as well as a wide range of our catalogues.
The fair is a popular event for librarians. A large number attend, and the fair gives them an opportunity to look at the books on display, and make lists of titles to order later on. Having a presence at the fair is a good way for us to sell good numbers of books into the Indian market.
As Ashgate’s agent in India, Surit works closely with Indian library suppliers, helping us to sell our books into a wide range of academic and specialist libraries.
Sales of Ashgate books in India are growing (along with the Indian economy), with the demand for titles in social science subject areas in particular becoming stronger.