Posted by Luigi Fort, Senior Marketing Executive
Two recent ‘bleak business’ news stories (Ryanair have sharp drop in profits resulting from increase in fuel prices; Air France-KLM reporting major losses owing to redundancy pay-outs) serve to underline the tough challenges confronting many airlines.
There are no silver bullet solutions, but anyone who wants to re-evaluate their business models could do well to look at our booklist for guidance and perspective.
Here are three titles that spring to mind:
Air Transport in the 21st Century
