The challenge of making aviation profitable

Posted by Luigi Fort, Senior Marketing Executive

Two recent ‘bleak business’ news stories (Ryanair have sharp drop in profits resulting from increase in fuel prices; Air France-KLM reporting major losses owing to redundancy pay-outs) serve to underline the tough challenges confronting many airlines.

There are no silver bullet solutions, but anyone who wants to re-evaluate their business models could do well to look at our booklist for guidance and perspective.

Here are three titles that spring to mind:

Air Transport in the 21st Century

The Passenger Has Gone Digital and Mobile

Why Can’t We Make Money in Aviation?

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